The Defibtech Lifeline VIEW Recognized as one of the 40 Transformative Design Projects of the Year in I.D. Magazine

The Defibtech Lifeline VIEW Recognized as one of the 40 Transformative Design Projects of the Year in I.D. Magazine

GUILFORD, CT
January 21, 2010

The Defibtech Lifeline VIEW Automated External Defibrillator (AED) was recognized as one of the 40 Transformative Design Projects of the year in the current edition of I.D. Magazine.

I.D. Magazine (International Design Magazine) annually publishes a list of 40 noteworthy product design projects. According to the magazine’s Editor-in-Chief, Jesse Ashlock, this year’s list is a “survey of transformative design projects, both large and small, that strive for genuine social change.”

“Defibtech was founded on the principal of affecting positive change,” said Defibtech CEO Dr.Glenn Laub, MD. “By introducing the cost-cutting Lifeline Automated External Defibrillator (AED) into the market we made AEDs more accessible in public places. By designing the Lifeline VIEW we made AEDs fool-proof to use.”

The Defibtech Lifeline VIEW is the first and only AED with a full-color, full-motion interactive display that shows step-by-step videos for preparing the patient, performing CPR, rescue breathing and performing external defibrillation. The video and text prompts reinforce voice prompts, effectively providing three modes of instruction.

“We are proud of both the technical and aesthetic design of the Lifeline VIEW,” said Defibtech president Gintaras Vaisnys. “The fact that the product design world recognizes our achievements validates our efforts.”

I.D. Magazine is America’s oldest product design magazine (published since 1954) and the country’s leading critical magazine covering the art, business, and culture of design.

About Defibtech
Defibtech relentlessly pursues one goal: making the best automated external defibrillators (AEDs) in the world at affordable prices. Defibtech designs and manufactures the Defibtech™ AEDs which include the Lifeline™ and ReviveR™ models. Defibtech’s products are sold through its network of distribution partners in the United States and around the world. Defibtech is headquartered in Guilford, Connecticut and manufactures all of its defibrillators in the United States in a state-of-the-art ISO 13485:2003 certified facility. For more information about Defibtech and its products, visit www.defibtech.com or call 1-866-DEFIB-4-U (1-866-333-4248).

Contacts
Defibtech, LLC
Greg Slusser
Vice President, Sales & Marketing
866-333-5641
greg@defibtech.com

For General Inquiries and Support:
Defibtech Sales:
866-333-4248
sales@defibtech.com